Aimee Winchester on Family, Style & Surf Rituals

We’re delighted to feature Aimee Winchester, mother of five and founder of beloved children’s sleepwear label, Little Winnie. Known for her grounded warmth and gentle approach to family life, Aimee shares her reflections on personal rituals, meaningful jewellery, and the small daily joys that shape her world — all captured on film by her children in the serene surrounds of Byron Bay, Australia.

Name: Aimee Winchester
Date of Birth: 12 March 1986
Place of Birth: Sydney, Australia
Occupation: Mother

What is your personal style signifier?
My grandmother’s rings — one silver, one gold — are my everyday constants. They’re timeless, sentimental, and I’ll wear them for the rest of my life.

What is your most cherished piece of jewellery and why?
My grandmother’s rings are priceless to me. I also adore my Verse bracelet — it features five gold letters for each of my children, hand-strung with lapis lazuli stones.

What is the last thing you purchased and loved?
A pair of New Balance sneakers — I love how they look and how comfortable they are.

What is currently on your wish list?
A perfect pair of jeans for winter. I haven’t found the pair yet, but I’m on the lookout.

What is your earliest fashion memory?
Wearing overalls on a non-uniform school day in primary school. I begged my mum for them and felt so cool!

The beauty staple you’re never without?
A rich, nourishing moisturiser — I use it every single day.

What will you always find in your fridge?
Milk, cheese, and butter. Non-negotiables in our house.

How do you stay healthy, physically and mentally?
I surf a few times a week, go for lighthouse walks, and squeeze in 20-minute home workouts. I eat whole, unprocessed foods and listen to uplifting podcasts. Health is personal — you have to do what lights you up.

Any great discoveries recently?
Nothing comes to mind right now — life’s been full, but in the best ways.

What object would you never part with?
My grandmother’s rings — they hold a lifetime of meaning.

What are some of the challenges of being a working mother and how do you juggle it?
Working from home without a dedicated space can be tough. Now that my youngest has started preschool, it's been a game-changer for finding better rhythm and focus.

Aimee wears Five Letters Lapis Lazuli Bracelet here 

Film Photography: Coco (16) Autumn (13) Juniper (9) Clementine (7) Daisy (4)